Dos and Don’ts for Small Business Website Design and Development

If one owns small business and decides to have website, it is itself a very good decision. All type of businesses especially small ventures can expect lots of online business from website. Launching a website for small business is an opportunity for all small business owners that everyone should take:



But some dos and don’ts are there to follow for all small website design owners. These will help you to have attractive and catchy website design that all visitors will Love to revisit again and again.

Five Biggest Dos of Small Business Website Design:

1. Always include catchy call to action portion separately in website. While designing a small website, this is really important to take care about. If possible add call to action graphics in Header part with highlighted fonts. This will overall help you to achieve high business conversion rate. Call to action can be anything from phone number to special offers and discounts.

2. Make the website content as simple and informative as possible. Use easy to read fonts with appropriate back ground. Never use too bright colors in background that reader’s eye gets hurt while reading. Include most important services or Products on homepage itself; at least in brief so that even in the first view of your home page, user may get idea about your overall business products or services you are offering.

3. Always include About Us, Profile, Portfolio, Testimonials and Contact Us pages in Small business website. They are useful tools to earn trust and authenticate image from your visitors. If possible include physical address in contact us page.

4. Always test all parameters and Contact Us inquiry form very well before making your site online. Testing phase is one of the most important phases of website design and development.

5. These days everyone is engaged with their friends and relatives with some social media sites. Many websites are getting huge benefit from including social media buttons and profiles. If you are designing fresh new site, better to include social media buttons and activities in your website to get best out of it.



Five Biggest Don’ts of Small Business Website Design:

• Never make too big website with so many pages initially. Rather better to start with small number of pages with main services in it. After that expand your website gradually.

• Never ignore technical errors, it may give very bad reputation to your website from readers and search engines. If your site has some ‘not found pages’, ‘soft 404 errors’ or errors in sitemap, Solve them as soon as possible.

• Don’t create very complex navigation that your user gets lost in between. Always include rich menus and breadcrumbs to provide rich navigation experience to visitor. If possible include search service so that your visitor can easily get what he is looking for.

• Never place so many compulsory fields in Contact Us form or enquiry form. Make sure that one should not require more than 1 minute completing all fields in conversion form.

• Never include too much of graphics or too much of text in website. Try to balance both equally.

Above do’s and Don’ts will help you to design perfect website; appropriate for visitors as well as search engines. At last the key to have excellent small business website is, fresh informative content, rich user interface, smooth navigation and proper representation of your products and services.

Bubblefish provides excellent Website Design in Sydney, Australia. It has been successfully helping various companies with graphic Design and Website Development in Sydney since 2005. For more information visit bubblefish.com.au